Welcome to Urmeli’s fabric world!
Want to know who is behind the Urmeli team?


Anita
Owner, with Urmeli since 2012
The sewing tool I couldn’t live without: Seam ripper
My favourite fabric motif: Cute little animals :)
What I like sewing most: I actually don’t sew that much anymore and spend more time drawing new fabric designs. But when I do make it back to the sewing machine, it’s usually for a new bag or a cool shirt.
My biggest sewing fail was: It always happens when I just want to quickly finish something. My biggest fail was sewing the zip into my bag the wrong way round, so the zipper ended up on the inside.
My hidden talent is: Estimating measurements pretty accurately by eye
My favourite snack while working: Red Bull
I have more fabric than: Toothbrushes. I’m right at the source, after all, whenever I want to make something new. :)

Brigitte
Deputy Managing Director, with Urmeli since 2015
The sewing tool I couldn’t live without: A sharp pair of scissors ✂️
My favourite fabric motif: Flowers
What I like sewing most: Dresses for myself
My biggest sewing fail was: More of a washing fail - I sewed a lovely blouse from a beautiful fabric, ecru with black dots. After the first wash, the blouse was completely discoloured.
My hidden talent is: Getting by with less fabric than the pattern says
My favourite snack while working: A little piece of chocolate never hurt anyone 😬
I have more fabric than: Cleaning supplies

Bettina
With Urmeli since 2026
The sewing tool I couldn’t live without: Pin wristband
My favourite fabric motif: Leopard print
What I like sewing most: Hoodies
My biggest sewing fail was: I’ve successfully blocked that out
My hidden talent is: Ignoring the chaos in my sewing room
My favourite snack while working: I don’t snack while sewing, but I do watch trash TV on the side
I have more fabric than: Time to sew it

Martina
With Urmeli since 2026
The sewing tool I couldn’t live without: Iron
My favourite fabric motif: Panels, so a big motif with matching fabric
What I like sewing most: Anything made of jersey and softshell
My biggest sewing fail was: Cutting into the finished garment with the overlock on the very last seam
My hidden talent is: Somehow making everything fit in the end
My favourite snack while working: Birchermüesli
I have more fabric than: Space for it

